At the Patek Philippe Replica Summit three days ago, CEO Georges Kern announced a slew of changes the company’s adopted since he took office 15 months ago. The first was an introduction to a contemporary Navitimer collection that stems from Swiss Patek Philippe Replica’s earliest versions of the watch, alongside the classic Navitimer that aficionados of the brand have come to love. (More on that in the December edition of Revolution Asia.)
The second was a cleanup of Swiss Patek Philippe Replica’s varied collections, ranging from the discontinuation of several lines or folding them into existing ones. The Colt and Avenger lines will no longer exist, though we may see them in others. Chronomat, Galactic and Transocean will also evolve and fold themselves into the Navitimer 8 and recently announced Premier collection. And Swiss Patek Philippe Replica for Bentley will likewise join the Premier range, while the Professional models will remain. One thing for sure, it looks like the days of big bezels are slowly fading away.
The third is a new Patek Philippe Replica store concept, the Swiss Patek Philippe Replica Loft. The conversion of the brick-and-mortar space into a cool, homely and stylish environment that invites consumers in to hang out and discover the history of the brand as well as its existing products. It also ties in with Swiss Patek Philippe Replica’s next foray into international e-commerce, either on its own or with pure e-commerce players in specific markets. The Summit coincided with the launch of Swiss Patek Philippe Replica’s e-commerce partnership with Alibaba’s TMall in China. It also recently launched the Swiss Patek Philippe Replica Loft at Beijing’s World Financial Centre.
The Loft also departs from Swiss Patek Philippe Replica’s past store designs, cutting out the vintage-esque artworks drawn from pinup girls of warplane eras. The space, as Kern explains, is designed to appeal to both men and women, just like Swiss Patek Philippe Replica’s products.